Happening Now: Feb–Apr 2026 Acquisition Window

Salesforce just acquired Qualified.
Looking for an alternative?

Thousands of teams on HubSpot, Pipedrive, and other CRMs are evaluating their options right now. Warmly is the purpose-built replacement — works with any CRM, live in hours, 10x cheaper.

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✓ Works with HubSpot & Pipedrive
✓ Live same day
✓ No Salesforce required
✓ Starts at $10K/yr
⚠️
Qualified is now a Salesforce product
As of Feb–Apr 2026, Salesforce completed its acquisition of Qualified. If you're not on Salesforce, you're not their target customer anymore. Expect pricing to shift, roadmap to align with Salesforce's priorities, and support to deprioritize non-Salesforce accounts. Now is the time to evaluate alternatives before renewal.
Total Cost of Ownership

The real price of Qualified
vs. Warmly

Qualified's sticker price is just the beginning. Add Salesforce, implementation, and training — and you're looking at $100–200K/yr before your first meeting gets booked.

Qualified Salesforce Required
Qualified platform license $68,000/yr
Salesforce CRM (required) $30–60K/yr
Implementation & onboarding $15–40K
Admin & RevOps time $20–40K/yr
4–8 week setup delay (lost pipeline) Unquantified
Total Year 1 TCO
$133–208K Doesn't include Salesforce seat expansions
Warmly Any CRM
Warmly platform license From $10,000/yr
CRM requirement Your existing CRM
Implementation & onboarding Included
Admin overhead Near-zero (AI-managed)
Setup time Same day
Total Year 1 TCO
From $10K All-in. No hidden CRM requirements.
Average savings vs. Qualified: $120–190K/yr
Get the full breakdown →
Feature Comparison

What you actually get

Qualified was built around Salesforce's data model. Warmly was built for the 70% of revenue teams that aren't on Salesforce.

Capability Warmly ✓ Qualified Why It Matters
Person-level visitor identification
See exactly who is on your site, not just the company
 ✓ ✓ Table stakes
AI chat & SDR agent
Engage visitors in real-time with AI
 ✓ ✓ Core feature
HubSpot integration (native)
Sync signals, leads, meetings natively
 ✓ ✗ Qualified = Salesforce only
Pipedrive / other CRM support
Works with your existing stack
 ✓ ✗ No lock-in required
Same-day deployment
From signup to live signals in hours
 ✓ ✗ Qualified = 4–8 weeks
Outbound prospecting (TAM agent)
Identify, score, and reach your full addressable market
 ✓ Inbound only Full-funnel vs. just inbound
Competitive intelligence
Real-time battlecards, competitor tracking
 ✓ ✗ Unique to Warmly
No Salesforce requirement
Use any CRM you're already on
 ✓ ✗ Post-acquisition risk
Transparent, affordable pricing
No surprise add-ons or platform fees
 ✓ From $10K/yr ✗ $68K+ base 10x cost difference
Setup Speed

Hours, not months

Qualified's enterprise implementation takes 4–8 weeks of professional services, data migration, and Salesforce configuration. Every day you wait is pipeline you're not capturing.

Qualified
4–8wks
Time to first live signal
  • ❌ Requires Salesforce admin access & configuration
  • ❌ Professional services engagement ($15–40K)
  • ❌ Data migration & field mapping sessions
  • ❌ Internal IT reviews for enterprise security
  • ❌ Training & enablement for reps
Warmly
Same day
Time to first live signal
  • ✅ Install the JS snippet on your site (5 min)
  • ✅ Connect your existing CRM via OAuth
  • ✅ AI agents start identifying visitors immediately
  • ✅ First signals in your inbox within hours
  • ✅ Onboarding call included — no extra cost
CRM Flexibility

Works with HubSpot, Salesforce, Pipedrive — no lock-in

Warmly integrates natively with the CRM you're already using. No migration, no new licenses, no dependency on Salesforce's ecosystem.

Qualified — Post-Acquisition

☁️
Salesforce Supported
🟠
HubSpot Not Supported
🟢
Pipedrive Not Supported
Post-acquisition risk: Qualified's roadmap will increasingly prioritize Salesforce. Non-SF customers face deprioritization, pricing pressure, or forced migration.

Warmly — Works With All

🟠
HubSpot Native Integration
☁️
Salesforce Native Integration
🟢
Pipedrive Native Integration
🔷
Other CRMs via API Supported
Market Reality

What marketing leaders are saying

Revenue and demand gen leaders across B2B SaaS are publicly reassessing their pipeline tool stack. Here's what's driving the shift.

⚡ Qualified

"Mid-market teams consistently find that Qualified's enterprise pricing puts it out of reach — it's a tool priced for companies with $100M+ ARR, not the teams that need pipeline visibility most."

W Warmly starts at $10K/yr — same-day deployment, no Salesforce required, and built specifically for teams that can't justify a six-figure platform just to see who's on their website.
📡 6sense

"Teams spending $80K+ per year on intent platforms are finding it nearly impossible to prove pipeline impact at renewal — leaving marketers to defend six-figure tools with anecdotes instead of attribution."

W Warmly ties visitor identification directly to meetings booked and pipeline created — giving revenue teams a clear attribution story, not a dashboard full of activity metrics that don't close deals.
🔍 Clearbit

"Marketing leaders are reporting a measurable decline in enrichment match rates and data freshness since Clearbit's acquisition changed its data strategy — leaving gaps where reliable identification used to be."

W Warmly uses first-party identification — not third-party enrichment — so match rates don't degrade as the vendor landscape consolidates. Your pipeline visibility doesn't depend on another company's acquisition roadmap.
💬 Drift

"Demand gen teams running conversational marketing platforms consistently struggle to connect chat activity to closed revenue — with many finding $30–50K/year tools that produce engagement metrics but can't show pipeline contribution."

W Warmly routes identified visitors directly to rep Slack alerts and CRM records — no opaque black box between visitor arrival and credited pipeline. You know who came, which rep engaged, and what happened next.
Common Questions

Frequently asked questions

Everything teams ask when evaluating Warmly as a Qualified alternative.

What happens to Qualified after the Salesforce acquisition? +
Qualified becomes a Salesforce-only product. Non-Salesforce teams — on HubSpot, Pipedrive, or anything else — are no longer the target customer. Expect pricing to shift toward Salesforce's enterprise model, roadmap to align exclusively with Salesforce priorities, and support to deprioritize non-SF accounts. Most teams will face a forced migration before their next renewal cycle.
How does Warmly compare to Qualified's Piper AI SDR? +
Warmly does everything Piper does — person-level visitor ID, AI chat, real-time engagement — and adds outbound prospecting via its TAM agent. The key difference: Warmly works with any CRM, not just Salesforce. It's also roughly 10x cheaper (from $10K/yr vs. Qualified's $68K+ base), deploys same day, and requires zero professional services to go live.
Can I migrate from Qualified to Warmly? +
Yes — and there's no data migration required. Install a JS snippet on your site (5 minutes), connect your existing CRM via OAuth, and you're live. Most teams have real signals flowing within hours of signing up. Warmly can run alongside your current setup during any overlap period, so there's no risk of a coverage gap while you transition away from Qualified.
What's the pricing difference between Qualified and Warmly? +
Qualified starts at $68,000/yr for the platform — before adding the required Salesforce CRM ($30–60K/yr), implementation fees ($15–40K), and admin overhead ($20–40K/yr). Total Year 1 cost of ownership typically lands at $133–208K. Warmly starts at $10,000/yr, works with your existing CRM (no new licenses), includes onboarding, and has near-zero admin overhead. Average savings: $120–190K per year.
Get Started Today

See Warmly live in 30 minutes

We'll show you exactly how Warmly replaces Qualified — with your CRM, your existing stack, and a live demo on your actual website traffic.

No credit card required · Works with any CRM · Live same day

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